Initial Question: Why should animation in the screen be inorganic and lifeless?
I understand that we don’t want to add complex to digital interactions. But I think that organic and lifelike don’t equal to complicated. I chose orange as my material to start with because orange always indicates happiness and sunshine. I want to bring users a delightful, juicy, and simple interaction. So I began with exploring properties of orange and sketching my ideas on paper.
After Effects, Illustrator
By observing and interacting with orange, I found some interesting properties of this organic object.
Here are some interesting outcomes!
Date: June 23, 2015