Hello! Salve!

I’m Xiaofang, a Product Design Lead passionate about creating simple, elegant, and highly useful digital products. Colleagues know me as a strategic partner, systematic thinker, customer advocate, and meticulous craftsperson.

My work has driven multimillion-dollar impact for the business while establishing industry-leading standards for visual identity and micro-interactions.

As a person, I value honesty, empathy, and balance. I lead with transparency and integrity, strive to understand diverse perspectives, and believe that sustainable impact comes from a healthy balance between excellence and well-being. These values guide how I build trust, collaborate, and lead.

Work experience

2021 - Now

DoorDash

Leading consumer growth through multi-platform ownership, supporting 10+ cross-functional teams and collaborating with 6 PMs to deliver impactful, scalable solutions. Driving impact on GMV, MAU, engagement rate.

Leading consumer growth through multi-platform ownership, supporting 10+ cross-functional teams and collaborating with maxium of 6 PMs to deliver impactful, scalable solutions. Driving impact on GMV, MAU, engagement rate.

2020 - 2021

Microsoft

Defined the vision for the future of OneNote, transforming the 17-year-old product into a more user-friendly tool tailored for busy, modern users.
Led a team of 3 designers to deliver the vision and drove alignment.
Co-hosted Visual and Motion Critiques to foster a welcoming and collaborative design culture.

2018 - 2020

OfferUp

Designed C2C products for 44 million buyers and sellers, owning end-to-end experience for OfferUp Shipping and Hold for Pickup. Initiated a design system refresh, mentored UX intern, fostering growth and contributing to the design team’s development.

2016 - 2018

Pogo Rides

First designer at early-stage startup.
Defined product strategy for helping busy parents find trusted and reliable rides for their kids. Collaborated closely with CEO, CTO, CMO, Software Engineer

2015 Summer

Google

Designed Google+ notification system. Increased engagement by 15% after launching.  

2012-2014

Baidu

Designed internal tools for thousands of employees.

Testimonials

" Xiaofang’s influence is felt not just tactically, but also at the strategic level; for example her work on laying out the differences
between different in-app surfaces and the unique value that Notification Hub can bring compared to Homepage and Me tab. "
PM
" Xiaofang has been critical in building out the product roadmap with her positive contributions to brainstorming sessions, and a real thought partner for Product as we take things from just an idea on a whiteboard to a concept that engineering can bring to life."
PM
" I’ve always been very appreciative of you building collaboration across functional areas to ensure the best user experience by taking into consideration the tradeoffs working closely with client engineers."
Engineer manager
" Love how you’re so thorough with the growth system designs. I really enjoy all of our jam sessions and appreciate your thoughtful feedback. Love how welcoming you are as well and supportive! "
Designer

" Xiaofang’s influence is felt not just tactically, but also at the strategic level; for example her work on laying out the differences
between different in-app surfaces and the unique value that Notification Hub can bring compared to Homepage and Me tab. "
PM
" Xiaofang has been critical in building out the product roadmap with her positive contributions to brainstorming sessions, and a real thought partner for Product as we take things from just an idea on a whiteboard to a concept that engineering can bring to life."
PM
" I’ve always been very appreciative of you building collaboration across functional areas to ensure the best user experience by taking into consideration the tradeoffs working closely with client engineers."
Engineer manager
" Love how you’re so thorough with the growth system designs. I really enjoy all of our jam sessions and appreciate your thoughtful feedback. Love how welcoming you are as well and supportive! "
Designer