Hello!

I’m Xiaofang (pronounced shell-fang), a Product Design Lead passionate about crafting simple, elegant, and impactful digital products. I’m known as a strategic partner, systems thinker, customer advocate, and meticulous craftsperson.


My work has delivered multimillion-dollar business impact and set high standards for visual identity and micro-interactions. Guided by honesty, empathy, and balance, I lead with transparency, embrace diverse perspectives, and believe lasting impact comes from pairing excellence with well-being.

Work experience

2021 - Now

2021 - Now

DoorDash

Leading consumer growth through end-to-end multi-platform ownership, partnering with 10+ cross-functional teams and 6 PMs to deliver impactful, scalable solutions that drive $X00M GMV, increase MAU, and boost engagement.
Envisioning and shipping 0-1 initiatives from B2C to B2B, including AI-powered campaign manager, Dine Out, Gift Card, etc.

2020 - 2021

2020 - 2021

Microsoft

Defined the future vision for OneNote, reimagining the 17-year-old product into a more intuitive and modern tool for busy users. Led a team of 3 designers to execute the vision and align cross-functional stakeholders. Co-hosted Visual and Motion Critiques to nurture a collaborative, inclusive design culture.

2018 - 2020

2018 - 2020

OfferUp

Shipped 0-1 initiatives including OfferUp Shipping and Hold for Pickup. Initiated a design system refresh.

2016 - 2018

2016 - 2018

Pogo Rides

Founding designer for seed round startup. Defined product strategy for helping busy parents find trusted and reliable rides for their kids.

2015 Summer

2015 Summer

Google

Designed Google+ notification system. Increased engagement by 15% after launching.



2012 - 2014

2012 - 2014

Baidu

Designed internal tools for thousands of employees.

Testimonials

  • " Xiaofang’s influence is felt not just tactically, but also at the strategic level; for example her work on laying out the differences
    between different in-app surfaces and the unique value that Notification Hub can bring compared to Homepage and Me tab. "

    PM

  • " Xiaofang has been critical in building out the product roadmap with her positive contributions to brainstorming sessions, and a real thought partner for Product as we take things from just an idea on a whiteboard to a concept that engineering can bring to life."

    PM

  • " I’ve always been very appreciative of you building collaboration across functional areas to ensure the best user experience by taking into consideration the tradeoffs working closely with client engineers."

    Engineer manager

  • " Xiaofang’s influence is felt not just tactically, but also at the strategic level; for example her work on laying out the differences
    between different in-app surfaces and the unique value that Notification Hub can bring compared to Homepage and Me tab. "

    PM

  • " Xiaofang has been critical in building out the product roadmap with her positive contributions to brainstorming sessions, and a real thought partner for Product as we take things from just an idea on a whiteboard to a concept that engineering can bring to life."

    PM

  • " I’ve always been very appreciative of you building collaboration across functional areas to ensure the best user experience by taking into consideration the tradeoffs working closely with client engineers."

    Engineer manager

  • " Xiaofang’s influence is felt not just tactically, but also at the strategic level; for example her work on laying out the differences
    between different in-app surfaces and the unique value that Notification Hub can bring compared to Homepage and Me tab. "

    PM

  • " Xiaofang has been critical in building out the product roadmap with her positive contributions to brainstorming sessions, and a real thought partner for Product as we take things from just an idea on a whiteboard to a concept that engineering can bring to life."

    PM

  • " I’ve always been very appreciative of you building collaboration across functional areas to ensure the best user experience by taking into consideration the tradeoffs working closely with client engineers."

    Engineer manager