AI campaign generator

Using AI to generate personalized campaigns for customers

An AI campaign generator automates the creation of marketing campaigns by analyzing audience data, brand tone, and goals to generate tailored content across channels. It streamlines ideation, copywriting, and targeting, helping teams launch personalized campaigns faster and at scale. I envisioned the brand new direction that makes everyone excited about AI initiatives in the company.

Company

DoorDash

Role

Design lead

Industry

B2B

Year

2025

Customer problems

Many internal content creators at DoorDash, such as strategy and operations managers, are not trained designers. They often lack visual design skills or UX experience, which makes it difficult to create compelling and effective campaign content.

Challenges

The primary challenge was to explore how AI could meaningfully support non-designers in generating high-quality campaigns with minimal effort.

Objectives

Design an AI-powered tool that enables internal teams to efficiently and effortlessly create visually polished, high-performing campaigns without requiring design expertise.

Impact

The tool is expected to improve campaign creation efficiency for internal teams, increasing productivity from X% to Y% and reducing reliance on dedicated design resources.


Customer problems

Many internal content creators at DoorDash, such as strategy and operations managers, are not trained designers. They often lack visual design skills or UX experience, which makes it difficult to create compelling and effective campaign content.

Challenges

The primary challenge was to explore how AI could meaningfully support non-designers in generating high-quality campaigns with minimal effort.

Objectives

Design an AI-powered tool that enables internal teams to efficiently and effortlessly create visually polished, high-performing campaigns without requiring design expertise.

Impact

The tool is expected to improve campaign creation efficiency for internal teams, increasing productivity from X% to Y% and reducing reliance on dedicated design resources.


Customer problems

Many internal content creators at DoorDash, such as strategy and operations managers, are not trained designers. They often lack visual design skills or UX experience, which makes it difficult to create compelling and effective campaign content.

Challenges

The primary challenge was to explore how AI could meaningfully support non-designers in generating high-quality campaigns with minimal effort.

Objectives

Design an AI-powered tool that enables internal teams to efficiently and effortlessly create visually polished, high-performing campaigns without requiring design expertise.

Impact

The tool is expected to improve campaign creation efficiency for internal teams, increasing productivity from X% to Y% and reducing reliance on dedicated design resources.


‹ Microsoft OneNote

DoorDash Milestone Challenge ›